Ambush Enters the Metaverse with its Own Virtual Universe

As otherwordly digital worlds continue to evolve, who better to take the wheel than Yoon Ann’s Ambush?

Paying homage to Andy Warhol’s infamous studio space, the SILVER FCTRY is the label’s first step into the Metaverse. Made in collaboration with creative agency Active Theory, the digital world takes its users to a spacecraft in which they are presented as avatars and are free to explore a variety of rooms. Here, the characters don color-changing spacesuits and futuristic helmets.

Available to access via an exclusive website, users are allowed to take a journey through four portals that take a deep dive into the history of the brand. From a hippodrome showcasing past catwalk shows to a shopping space with both digital and physical Ambush products available for purchase, the possibilities are endless.

The other two sections feature video files of past projects and collaborations alongside an ever-growing garden seen with rainbow-colored mushrooms, a flowing waterfall and a sprouting beanstalk which you are free to explore at your heart’s desire.

The Ambush SILVER FCTRY is available to access here via computer and mobile devices. The space is open now and will be available until March 25th.