Returning to collaborative form, Noah NYC is linking up with Puma for FW24, this time setting their sights on the retro-gorp aesthetic as the muse for the latest project from Brendon Babenzien’s brainchild and the German sportswear icon.
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Noah’s partnership with Puma has become a cornerstone of the brand’s portfolio and the last time the two joined forces, the subculture surrounding America’s high-school athletic scene was explored through varsity-inspired graphics and even a dedicated pair of purpose-built wrestling shoes.
In their latest endeavour, Noah speaks to Puma’s appeal across multiple genres, commissioning the footwear specialists to create both low and hi-top versions of the featuring Hiking Boot, available in seasonal palettes of cream and brown, each sporting hi-vis, pink rope laces and metal hook eyelets.
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The shoes are also equipped with a Gore-Tex inner lining, proudly displaying the fact with fabric tags on the mid section.
The apparel portion is highlighted by the vibrant, green puffer vest that features a rainbow of Puma mascots across the back, constructed entirely from recycled nylon and filled with co-friendly Primaloft insulation.
Recurring throughout the capsule is a graphic depicting a more realistic vision of Puma’s ‘spirit animal’ - pictured on this navy hooded sweat, also featuring on short-sleeved tees. Winter appropriate additions come in the form of a pastel-hued, fair isle crewneck and matching
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The latest Puma x Noah collaboration is available now via Noah’s website.
