One Block Down and Nike Reveal the Air Max 95 LUX “Italy” Pack for November 13

The Air Max 95 LUX was made in Italy in 2001, and One Block Down's four-pair pack is built on getting back to that. The Milan retailer kept the original construction and used Italian leather across all four colorways, adding padding that pushes the wavy side panels out.

Only the Black pair releases outside Milan. It is also the closest to the 2001 original, with a tonal upper and no print. The Green, White and Red editions use a gradient printed directly onto the leather in Italy, lightest around the laces and fading to near-black at the sole. Each pair comes with a silver lace tag shaped like Italy, and the Air unit underfoot carries the colors of the Italian flag with the inscriptions “95,” “30 Years” and “Italy.”

The apparel works a local joke. One Block Down flipped the number in Nike Football's Total 90 logo to “09,” the year the shop opened, and ran it down the sides of black and white skull caps. The rest of the lineup covers a black-and-white jersey, a black jacket with matching trousers, and a training tee with tricolor tape inside. A vintage silver sedan features in the first campaign images, with later chapters to follow.

Three of four pairs staying inside one store is an aggressive split, but it is consistent: the pack's argument is that this shoe belongs to Milan, and the one that travels is the one closest to the Italian-made original.

The One Block Down x Nike Air Max 95 LUX “Italy” releases November 13, 2026, for $200 per pair. The Milan flagship at Piazza Armando Diaz 2 carries all four colors, with the Black pair also going online at One Block Down at noon CET alongside the apparel. SNKRS and select retailers get the Black pair on November 19.