thisisneverthat · August 6, 2026

thisisneverthat Contemplate "Never" with Minimalist Fragment Design Collab

Releasing in stores and online this week

Release date August 6, 2026

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thisisneverthat x Fragment Design capsule 2026 products header.png

Building up a robust portfolio of creative collaborations, thisisneverthat have now announced a collection with Fragment Design - the legendary Tokyo-based streetwear brand and design house founded by Hiroshi Fujiwara - releasing this week.

The collab applies a light, minimalist hand to a capsule of casual wear including a hoodie, crewneck sweatshirt and t-shirt in a washed black finish. The concept flips the "thisisneverthat" branding into a variety of expressions and pop culture references including "never stop", "tomorrow never knows" and "there will never be another you".

Releasing alongside the clothing capsule is a sticker pack expanding on the same themes with variations of the thisisneverthat and Fragment Design branding in stark black and white.

The thisisneverthat x Fragment Design collection will release in:

Korea in-store: Friday 7th August, 11AM KST

Korea online: Friday 7th August, 10AM KST / Thursday 6th August 9PM EDT

Japan in-store & online: Friday 7th August, 12PM JST

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