Longtime partners Atmos and New Balance are set to drop a new collaboration, this time presenting a bandana-upper take on the recently revived 1000.
</br>
The latest Atmos-exclusive New Balance collaboration arrives as a hidden gem amongst the Bostonian brand’s 2025 “Grey Days” celebrations, where it looks to past heritage while celebrating progressive innovation, manifested through a series of limited makeups rendered in signature shades of “NB grey”.
Atmos is one of a few retailers who have collaborations scheduled with New Balance during its 2025 Grey Days festivities and although it doesn’t exactly match the overarching theme, the “Bāṅdhnū” 1000 is still a main attraction at Atmos flagship stores in Tokyo, where it is currently previewed amongst special “Grey Days” installations, erected by Atmos as a way to celebrate the cultural significance of New Balance in its homeland.
Sporting a sleek black construction highlighted by panels bearing a white “bandana” pattern, Atmos pays direct homage to the originators of the design through the “Bāṅdhnū” moniker, which is taken from the Hindi language.
</br>
It is also reported that Atmos will include a matching “Bāṅdhnū” handkerchief with random purchases.
</br>
Priced at $180 USD, the Atmos x New Balance 1000 “Bāṅdhnū” is available via raffle entry on Atmos’ website.
