A$AP Rocky’s Creative Directorship of Puma will soon become a global affair, as the multi-hyphenate artist has unveiled the second capsule to come from his newly found position since the project was launched back in October.
The news of Puma’s deal with Formula 1 first came in May 2023, announcing that the German sportswear brand would be producing officially licensed apparel for the world’s largest racing organisation. On October 23rd of last year, A$AP Rocky was unveiled as the man who will oversee design of the project - which saw its first physical release at the Las Vegas Grand Prix in November.
Following on from the initial roundup, the latest capsule spans nine pieces sporting kinetic Puma logos and mock badges inspired by the likes of Ferrari and Porsche, with a focus on trompe l'oeil print-work across the board.
The high octane nature of Formula 1 can be experienced vicariously through items like the Seatbelt tee and sweat tracksuit that are finished to appear as if they have seen legitimate on-track action.
The racing inspiration also comes to life on the Padded Balaclava that mimics the look of a real racing helmet, reimagined in a padded polyester that can be worn on the daily, again decorated with euphemistic racing logos, complete with adjustable toggles, a velcro chin fastening and a removable visor insert.
Finally, Puma epitomises the quintessential y2k runner by reviving a limited run of its INHALE sneakers in a “Summer Melon/ High Risk Red” colourway.
A$AP Rocky x Puma’s latest collection releases Friday May 3rd, available to purchase on Puma.com.
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