Dior and A24 Sign a Two-Year Deal — and the Co-Branded Tees Aren't for Sale

Dior and A24 have signed a two-year creative partnership across film, theatre and live events, and announced it the way only those two would — with a short film in which five actors audition to play Jonathan Anderson. "A24 meets Dior," directed by Aidan Zamiri, went up on Dior's own YouTube channel on Thursday and runs 2:21. Sabrina Carpenter, Camille Cottin, Josh O'Connor, Drew Starkey and Sophie Wilde are each billed "as Jonathan Anderson." Anderson plays himself.

"This is the start of an exciting partnership built around artists and storytelling," Anderson said in Dior's own post. "Putting two creatively driven worlds side by side — you start to see what they pull out of each other that neither could've found alone. That's where the interesting stuff happens."

The first physical home is the Cherry Lane Theatre in the West Village, the century-old venue A24 acquired with Taurus Investment Holdings in 2023 and reopened last year. Dior comes in as its principal partner, and the deal launched there with a one-night performance of Both Ends — written by and starring Justin Vivian Bond, produced and directed by Zack Winokur, and built around Edna St. Vincent Millay, one of the theatre's founders. Anderson designed the costumes. Bond wore an archival Paul Poiret piece, which is not a random pull: Poiret fed directly into Dior's Fall/Winter 2026 collection. Past opening night, the two say they will programme across film and live work and open up student access to both crafts.

Now the part streetwear will actually ask about. The cast wear co-branded DIOR A24 tees throughout the film, and they are not for sale. We pulled A24's full webstore catalogue this morning — 250 listings — and there is no Dior product on it. Dior's own News and Events hub carries no A24 entry either. The tees are wardrobe, not a drop.

That tracks with how Anderson has framed the whole thing. Speaking to the Financial Times, he said it is not about selling bags at all — it is about credibility, and about reaching a younger audience without needing a handbag on screen to do it. Two years is a long runway. If a retail piece ever comes out of it, it is not this week.