Fragment Design x Stanley Drinkware Release Details

Stanley Cups becoming some of the more sought after oddities in recent memory is a fact we should all come to terms with, especially now that the TikTok darling is being encroached upon by the streetwear world.

Thanks to aggressive influencer marketing campaigns, stories of the cups surviving car crashes and various partnerships with Starbucks, it was only a matter of time before Stanley Cup hype bled into the streetwear scene and for what will likely be the first of many high-profile collaborations to come in 2024, Hiroshi Fujiwara is linking up with the American Heritage brand to apply his Fragment Design branding to a selection of Stanley canteens.

Unlike most bandwagoners, Fragment actually has history with Stanley and this latest effort marks the pair’s first coalition since 2018.

The collaboration does exactly what it says on the tin, placing the Fragment logo alongside Stanley branding, set against four models of drab green drinkware.

The Fragment Design x Stanley collaboration will be available this Friday, March 15th on Stanley Japan and Dover Street Market.