Fragment Design x Stanley Drinkware Release Details

Stanley Cups becoming some of the more sought after oddities in recent memory is a fact we should all come to terms with, especially now that the TikTok darling is being encroached upon by the streetwear world.

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Thanks to aggressive influencer marketing campaigns, stories of the cups surviving car crashes and various partnerships with Starbucks, it was only a matter of time before Stanley Cup hype bled into the streetwear scene and for what will likely be the first of many high-profile collaborations to come in 2024, Hiroshi Fujiwara is linking up with the American Heritage brand to apply his Fragment Design branding to a selection of Stanley canteens.

Unlike most bandwagoners, Fragment actually has history with Stanley and this latest effort marks the pair’s first coalition since 2018.

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The collaboration does exactly what it says on the tin, placing the Fragment logo alongside Stanley branding, set against four models of drab green drinkware.

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The Fragment Design x Stanley collaboration will be available this Friday, March 15th on Stanley Japan and Dover Street Market.