JJJJound's tour through New Balance's early-2000s running archive continues with the 740N, another overlooked runner pulled forward by the Montreal studio's usual restraint.
The "Stoneware" build arrives in a Paper White/Stoneware palette. Light beige mesh covers most of the upper, with brown synthetic layers wrapping the toe, eyestays, side panels and heel. Charcoal "N" logos sit against the mesh, and a dark collar lining carries the same tone through the interior.
Cream laces keep the top half quiet, though the detailing is not entirely monochrome. Small red and navy accents appear on the lace loops, tongue labels and heel cushioning, the kind of low-volume color placement that runs through the studio's New Balance work.
Underfoot, the 740N keeps its original setup. ABZORB cushioning sits inside a sculpted off-white midsole, and a segmented black rubber outsole handles traction. JJJJound branding is limited to the insoles, leaving the rest of the shoe close to New Balance's standard design.
The JJJJound x New Balance 740N "Stoneware," style code U740N8M2, releases August 6, 2026 through New Balance and select stockists for $130.
Everything dropping this week — Supreme, Palace and more — in your inbox before the 11:00 ET drop.
