LEGO and Nintendo Revisit 90’s Gaming Nostalgia with Fully Buildable Game Boy Set

Two key figures in many‑a childhood across the globe have teamed up to celebrate one of the most important gaming devices ever released in history.

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Revealed last Friday, Nintendo and LEGO are inviting fans to relive ’90s gaming nostalgia with a fully buildable, scale replica of the iconic Game Boy console.

The Nintendo × LEGO Game Boy is an expansion of the partnership between the Danish brick-heads and Japan’s biggest gaming export, “building” on their shared creative portfolio that offers physical bridges into the worlds of famous IPs such as Super Mario, Zelda, and Animal Crossing.

The aforementioned games‑turned‑fully fledged media universes wouldn’t be where they are today without the advent of the Game Boy, which quickly achieved phenomenon status when it first released in 1989, moving a then‑record 4 million units in its first year—overtaking objectively stronger hardware like the Atari Lynx and Sega Game Gear through budget‑friendly pricing, longer battery life, and a launch library that introduced icons like Super Mario Land and Tetris—commercial cheat codes for Nintendo that helped cement the Game Boy as the definitive handheld of its era.

The 421‑piece set features working buttons, a cartridge slot, rotating dials, and two buildable Game Paks based on The Legend of Zelda: Link’s Awakening and Super Mario Land. Three lenticular screen inserts mimic in‑game motion, giving the illusion of gameplay without the need for changing batteries or blowing on cartridges.

The Nintendo x LEGO Game Boy model building set is available for pre-order now, via the LEGO website, ahead of a wider release on October 1, 2025.

Retail is $60 USD.