Nike and RTFKT Give a Closer look at their Dunk Low "Genesis" NFT Series

Nike X RTFKT collab streetwear news info hypebeast fashion collaboration
April 24, 2022
Charlie Tyas
Images: RTFKT

Little over two months after Nike partnered with Tinker Hatfield and the Oregon Ducks on a charitable NFT collection, the sportswear giant has announced their next metaversal project, alongside their newest acquisition RTFKT (pronounced artefact) - a startup company who made waves in the non-fungible game through a sellout NFT sneaker collection, which netted roughly $3.1 million in revenue in March 2021. 

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Back in February, Nike and RTFKT debuted their own collaborative NFT series, titled MNLTH, and ever-since, owners of the NFTs have been completing various “quests” in a pursuit to find out what's inside the MNLTH box, kind of like a digital Se7en - minus all the homicide and Kevin Spacey.

MNLTH owners have finally been granted a look inside said mystical box, and to everyone’s surprise, a digital Dunk Low was the long-awaited prize. Designed with futuristic intent, the RTFKT x Nike Dunk “Genesis” aims to transport users to the year 2052 through innovative “skin changing” methods, for a full breakdown of what the NFT entails, check out this instagram clip from RTFKT

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Stay tuned for more information, as Nike and RTFKT could likely be dropping another NFT collection very soon.

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