Noah Reveals Classy Timex “Lighthouse Watch”

Always one for the finer things in streetwear, Noah has revealed a new collaboration with its go-to watchmaker Timex.

Since first linking up in 2020, Noah and Timex have cemented themselves as key players in the space where conscious street-fashion meets everyday horology.

This latest effort arrives seven months on from Noah and Timex’s previous release, where the brands made high-end watchmaking accessible with a “Tank” watch featuring a moon-phase complication.

Noah and Timex build on their collaborative history with the new “Lighthouse Watch” - a classical design that does what it says on the tin, undertaken by Noah founder Brendon Babenzien as a love letter to the coastal lifestyle ingrained in his childhood - themes which are ever-present throughout Noah’s mainline collections and branching projects with the likes of Barbour and now, Timex.

The design draws on the Art Deco-inspired references popular during the early-to-mid 20th century, featuring a gold-toned case housing a white dial with the lighthouse graphic etched on the front, joined by Noah and Timex logos, respectively placed at the 3 and 6 o’clock positions.

The otherwise markerless timepiece lets the namesake artwork do all the heavy lifting and comes with a black, croc-effect leather strap as standard.

The Noah x Timex Lighthouse watch will be available for pre-order via Noah’s website for $228 USD on Thursday, June 5 at 11:00 a.m. EST.