Palace Opens New Storefront in Seoul, Korea
Published: February 12, 2024Release date: February 2, 2024Images: Palace Skateboards
Palace’s campaign for global domination is still very much alive and after cornering the whimsical-leaning streetwear crowds of London, New York, Los Angeles and Tokyo, the British skate team has its sights set on the metropolitan city of Seoul.
The two story building is situated in the retail haven of Apgujeong - a destination renowned for its many designer storefronts and modern youth culture.
Taking up two levels of retail space with over 468 sq/m floor space, this is Palace’s biggest store yet and while the outer facade presents a clean white exterior, the interior is influenced by the restrained opulence of traditional Korean Palaces, reimagined through Palace’s own irreverent lens, fusing local elements with modern touchpoints and the brand’s unique sense of humour.
The first floor features latticed green wood dividers and quarry stone elements that juxtapose with fun audio-visual installations such as tv screens embedded within the floor next to a curved mirrored wall used as a display for skateboard decks.
Upstairs, shoppers are greeted by Palace’s brand mascot bulldog and the mixed media quota is furthered with the installation of a larger screen wall that can be fully appreciated when sat on the fragmented stone Tri-ferg benches.
Palace’s latest outpost is open from this Saturday, February 3rd at 11am located at 17, Apgujeong-ro 50-gil, Gangnam-gu, Seoul.
the droplist · free
Everything dropping this week, in your inbox every Thursday.
More news
thisisneverthat Reunites With The Grateful Dead for Autumn 2026 Capsule
Collection with the iconic rock group, launching Friday
September 30, 2026
Palace Skateboards Reveal Its Winter 2026 Lookbook
Palace's Winter 2026 range leans on shearling, GORE-TEX parkas, and a Judge Dredd capsule. Drops October 2.
September 28, 2026
thisisneverthat x Wasted Youth by VERDY Present Collaborative Collection
Featuring Wasted Youth’s signature character, Visty
September 24, 2026
Arc'teryx and BEAMS Mark 25 Years With KOYO — a Six-Piece Collection Led by a Revived 1998 Theta AR
Six pieces for 25 years of Arc'teryx x BEAMS and BEAMS' own 50th, led by a GORE-TEX PRO ePE revival of the 1998 Theta AR at ¥187,000. Out 25 September — Harajuku by lottery, Arc'teryx brand stores worldwide.
September 24, 2026
Rolex Is Sending Four One-of-a-Kind Gem-Set Daytonas to Phillips London on 28 September
Four unique gem-set Cosmograph Daytonas — refs 126599 SAVL, 126595 SARO, 126598 TML and 126596 SABV — go to auction at Phillips London on 28 September, with all proceeds to the Federer Foundation and Re:wild.
September 24, 2026
