Palace has unveiled its latest cross-cultural collaboration, teaming up with Stella Artois for the third time to release a refreshing roundup of collaborative gear, while exploring the pint-paved road that connects the pub and the tennis court.
Akin to previous “Palace Artois” outings, the collection isn’t short on co-branded gear, with the duo taking an “if it ain’t broke” approach to all manner of apparel, alongside a few considered accessories.
Palace heads will be familiar with the amalgamation of “Palace Artois” from the duo’s past exploits in 2021 and this time, the logo appears on black, off-white and green tees & hoodies, with the latter hue being chosen due to its ties to tennis, more specifically the Wimbledon Championships Tournament that Stella Artois has sponsored since 2014.
Leaning into the sport that Palace has also expressed interest in previously (see Palace x adidas 2018), this latest endeavour goes beyond the familiar co-branded apparel lineup to introduce everything one needs for a spot of tennis, resulting in special co-branded tennis rackets and balls from one of the oldest providers of sports equipment, the legendary Slazenger, alongside a towel and holdall satchel for storing, kit, beers or both.
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The collaboration also heralds the return of the sought after, gold-trimmed “Palace Artois” beer chalice.
Standouts from the apparel section include blouson Match jackets with embroidered arm and badge detailing, in addition to the lightweight Court jackets, plus performance-minded Tech polos and shorts.
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In typical Palace fashion, the skate team has cut a mini promo directed by Stanley Brock and starring Palace team key players Lucien Clarke, Savannah Keenan, Rory Milanes and Chewy Cannon, depicting a love letter to Palace’s home court and the “mates, pints, tennis and lols” that all play key roles towards a Summer in the Big Smoke. Check out the film here.
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The latest Palace x Stella Artois collaboration is available from this Friday at 11:00 am BST via Palace online and physical stores. Global drop times below.
