Rumour: LVMH in Talks to Acquire Ralph Lauren

According to multiple sources, LVMH has held speculative discussions outlining its interest in buying Ralph Lauren.

So far, the French luxury goods conglomerate has found great success through ownership of fashion houses like Louis Vuitton, Fendi and Christian Dior, to name a few. 

More recently, they acquired two massive American brands - Tiffany & Co in 2019 and Off White in 2020. The respective deals further proved that LVMH can work with non-European brands while maintaining their stature through using innovative and pre-emptive business strategy methods. 

The acquisition of Ralph Lauren would surely cement their reputation as not only the largest luxury goods conglomerate, but the most successful - not to mention it would further assist in inflating LVMH’s stock price. By comparison to their current subsidiaries, Ralph Lauren is much more accessible to the average consumer, they can be found any and everywhere due to their American roots that have never faltered since their conception in 1967. However, you could speculate that the acquisition would bring about a more high-end focus to the brand, potentially alienating the general consumer. 

In reality, this is all speculation. If the rumours were to be true, we would likely see an announcement in the coming months.

You can read here about why Louis Vuitton’s prices are increasing.