Following last week’s announcement that Tyler, the Creator would be headlining Supreme’s Fall Winter 2024 season, the hall of fame NYC streetwear brand has revealed a full preview of what’s in store for its upcoming collection.
Some might argue that the Fall Winter season showcases some of Supreme’s better work and with outerwear acting as an integral component of this latest campaign, Supreme unveils an all-encompassing array of streetwear goodies, confirming that fan-favourite Box Logo sweats will return alongside throwback pieces with Kate Moss and collaborations with cultural legends such as Mr. Cartoon.
Starting with an icon of L.A street culture, Mr. Cartoon is a legendary tattoo artist who also appeared in Supreme’s Pressure Washer campaign video and even designed a logo tee for the brand back in 2002. Known for his fine line style, Cartoon’s formative years as a mural graffiti artist come to life on the embroidered leather bomber jacket, where Cartoon’s realistic tattoo work appears on a graphic tee and work shirt.
The Fall/ Winter season brings about numerous pieces from serial Supreme collaborator Schott NYC, that have been commissioned by Supreme to create various leather styles, including this green Racer Jacket, a Chevron-stitched Down Puffer complete with a shearling collar, plus the pre-patina’d, showstopping A2 Bomber thats hand-painted with a kitschy depiction of the OG Snow White and her Seven Dwarfs.
In-house leather styles include the Woven Zip Cardigan, croc-effect Suede Work jacket and matching trousers, alongside a hooded Bomber Jacket and Work Vest that feature faux shearling linings.
Continuing to exhibit its penchant for workwear, Supreme has put various spins on the classic, hooded work jacket. Starting with the “optical illusion” trompe l'oeil style with artwork from HJR that can be paired with matching jeans, Supreme has also tapped Vanson leathers for suede and leather variations with added arm patches and custom zip toggles.
Taking inspiration from the never-ending construction of New York City, Supreme’s own Reflective Stripe work jacket looks as if it has been pulled straight off the job site, featuring a distressed hi-vis band around the arms and torso, finished with a printed logo patch at the rear.
The Flocked Denim Trucker Jacket and Jeans set proves that loud combinations are still a cornerstone of Supreme’s brand identity, with a similar format acting as the canvas for flamboyant, studded iterations courtesy of b.b Simon and “dungeons and dragons” artwork from Frank Frazetta, the late originator of the fantasy art movement, whose aesthetic also features on shorts and caps.
Final standouts from Supreme’s FW24 Lookbook include the green, brushed wool suit and S. Logo tracksuit that reinforce Supreme’s versatility as a bonafide great of the modern streetwear scene.
The Supreme Fall / Winter 2024 collection will be available in stores and online from Thursday, 22nd August.
Available in Asia stores and online Saturday, 24th August.
Links to detailed looks at the categories featured in Supreme’s FW 24 collection below:
